Winner of Design China’s Most Popular Brand Award
Through its original modern Chinese designs, Shiershiman12h has gained prominence in the furniture industry over the last decade and has won multiple reputable design awards. The brand skillfully combines Eastern and Western elements through its unique aesthetic perspective, becoming a distinctive pioneer in consumers’ minds.
Adored by the Media
Shiershiman 12h’s design philosophy is highly commended by experts in the design and fashion world and its innovative designs are frequently featured in international design and home furnishing media.
Brand Story
12h is an original furniture brand founded by renowned creative professional, Zeng Qiang in 2015. 12h is a brand that’s deeply rooted in oriental aesthetics. Its brand name is derived from the ancient Chinese twelve-hour system, symbolizing a belief in flowing along with nature’s rhythms, while exploring the beauty of modern living.
The design language is minimalistic and poetic, akin to the depth of beauty found in Chinese ink paintings and the graceful charm of Jiangnan landscapes. Embracing the Oriental philosophy of "keeping it just right, leaving space for imagination," the brand creates furniture that blends contemporary aesthetics with traditional charm, leaving spaces to narrate the passage of time and to return to authentic living.
Only a few selected pieces are released each year, adhering to the craftsmanship philosophy of "slow work yields fine results." Every product undergoes extensive refinement to ensure lasting quality. This approach has earned the brand hundred thousands of loyal customers and is especially adored by the young and fashionable. The designs have won numerous domestic and international awards and are frequently recommended by the lifestyle and furnishing media.
In this fast-paced era, 12h appreciates beauty in "slowness," imbuing furniture with emotion and memories. It advocates serene and elegant living, offering urban dwellers a sanctuary for the soul.